Sonic Branding – Use Music and Other Audio to Build Your Business! – 01/28/2026

Jingles are almost a cliche of marketing, and even though the largest brands in the world are still using them, many businesses don’t appreciate how valuable sound can be for branding. Beyond jingles, there are audio signatures, sound effects, playlists, hold music, and so much more.

How many of us can close our eyes and hear the PC Richard & Sons whistle, sing McDonald’s “I’m Lovin’ it” or immediately recognize the “Da-Dum” when the Netflix app loads?

We are going to be joined by local musician and branding expert Joe Chris who is going to walk us through the various ways a business can grow its brand through sound. He will show us how businesses of any size and industry can take advantage of these tools.

8:30-8:45: Arrival, coffee and introductions.
8:45-9:15: Sonic Branding Presentation by Joe Chris
9:15-9:30: Q&A
9:30-10:00: Other Council Business.

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Joe Chris is a film composer from Nanuet, NY. He graduated from the prestigious Berklee College of Music, majoring in Film Scoring with a minor in Interactive Music for Video Games. While at Berklee, he studied closely with Emmy nominated composers such as Mason Daring and Sheldon Mirowitz, as well as Grammy award winning composer Claudio Ragazzi. His love of music is only rivaled by his love of film. He strongly believes in the power of film as an art form and as well as the shared cinematic experience. As a composer, his greatest goal is to write music that not only emotionally connects the viewer to the movie, but also connects the viewers together and ultimately heightens the theater going experience. His fascination with technology leads him to strive to remain cutting edge, often using the most advanced resources available to try create a unique & identifiable sonic footprint for each and every project.

He has worked on the teams for Hollywood composers such as Trevor Morris (Vikings: Valhalla, Big Sky) Trey Toy (Castlevania: Nocturne), Andrew Morgan Smith (Average Joe) & more. Joe Chris enjoys being part of a team, but also works well solo. His passion projects include scoring silent films with the intention of the music being performed live to picture, as well as exploring the intersection of music and food with his “taste the music” series.

We will meet in the Badami Board Room in the Granito Center
at Dominican University